We're thrilled to announce that Gianni, co-founder of ettos, has been recognised on the esteemed Forbes 30 Under 30 2024 list for Europe in the Manufacturing & Industry category. This prestigious accolade is a testament to Gianni's dedication to revolutionising the fashion industry through sustainability and transparency. In this blog, we'll delve into Gianni's journey and his contributions to fashion sustainability.
Gianni's Journey: From Lyfcycle to Forbes 30 Under 30
Following a personal tragedy —the loss of their father to cancer— Gianni and Adriana embarked on a mission to transform their family's apparel business, RBL Global, into a beacon of sustainability. Together, the siblings launched Lyfcycle, a pioneering venture committed to redefining the norms of the fashion industry. Their vision was simple yet profound: to leverage digital innovation and sustainability to revolutionise garment sourcing and manufacturing practices.
Lyfcycle began its journey with the development of a revolutionary app that enabled brands to track their products from fibre to store, fostering transparency and accountability in the supply chain. By partnering with leading brands like Skopes and Arco, Lyfcycle demonstrated the immense potential of technology in driving sustainable practices within the fashion industry.
The Birth of ettos: A Transformative Traceability Platform
As Lyfcycle continued to evolve, Gianni and Adriana recognised the need for a more comprehensive solution to support brands' journeys towards 100% supply chain transparency. This realisation led to the birth of ettos —a ground-breaking digital platform designed to enhance transparency and foster trust within fashion supply chains. ettos emerged as a digital hub capable of tracking every step of the garment manufacturing process, from the origin of fibres to the finished product. With its user-friendly dashboard and real-time data analytics, ettos empowers clothing brands and suppliers to collaborate seamlessly while showcasing their ethical and environmental practices.
The Impact of Forbes 30 Under 30 Recognition
Gianni's inclusion in the Forbes 30 Under 30 list is a testament to his visionary leadership and unwavering commitment to sustainability. However, it's essential to acknowledge that this achievement is the result of a collaborative effort between Gianni and his co-founder, Adriana. Together, they have pioneered innovations that are reshaping the fashion industry and driving positive change. As we celebrate Gianni's well-deserved recognition on the Forbes 30 Under 30 list, we reflect on the remarkable journey that has led us to this transformative moment. ettos isn't just a platform; it's a revolution—a testament to our commitment to sustainability, ethics, and innovation. Together, with our partners and clients, we are reshaping the fashion industry—one garment, one QR code, and one step towards transparency at a time. Join us on this remarkable journey towards a more sustainable and transparent fashion industry. With ettos leading the way, we can bridge the gap between regulations and consumer trust, propelling us towards a future where transparency isn't just a buzzword but a tangible reality.
Explore the power of traceability software with ettos, and shape the future of fashion – one data point at a time.
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